Introducing: Collaborative Practise Module.
Yet another module overlapping with the brief I’m currently working on (D&AD), however, this one, like the first module of the year, throwback, the Hetty’s Live Brief is short and lighthearted of 20 credits towards the year.
This five teaching weeks module will require us to work in groups of 5–6 with fellow, graphic design peers to freely produce a response to the theme: Birmingham — The Hidden City. So like the title, our project will be centred around Birmingham but more specifically, under a specific theme, since this city is entirely too big to explore.
The tutors provided us with catalyst words to hinder on and generate ideas from in order to make a decision and go ahead researching. The six words were: utopia, viral, closed, free, growth and divided — funnily, all of these relate to the currently worldly situation we’re going through, and it was our choice whether to represent that in our work or take them generally.
At first, I was drawn to the words viral, growth and divided.
For viral, I instantly thought about how the internet, specifically, social media has been a big presence and of big importance through 2020 and this year. With the rapidly popular platform, TikTok, I thought of how things went viral, whether that be dances or social movements. I thought it would be wholesome to also explore how we’ve managed through the three lockdowns imposed on us, and how people on TikTok have gotten through it all, all the positives and all the negatives. How we started off by baking banana breads, learning dances to slowly losing our minds, social batteries and criticising our governments.
For growth, similarly, I thought of all the good that’s possibly come from lockdown, how the world is slowly healing itself, the betterment of pollution etc. and the growth between families, how much more we treasure our families and grown fond of being surrounded by them — definitely growing and strengthening relationship (though I acknowledge this isn’t the case for everyone).
And finally, with divided, I thought of exploring how the past year, we’ve been as divided as ever, but also, as together as ever, whether that be through racial justice movements or the lack of.
The First Meeting…
When my group had our first discussion, they seemed to be decided on utopia, with the idea of centering and dedicating the work towards NHS key workers, to create a safe haven for them within Birmingham. I wasn’t too keen on the idea since I couldn’t quite envision how we’d go about designing or delivering the idea but after further discussion I grew to like it.
We agreed on exploring the idea with confirmation and advice from our tutor, Martin, and went on to dividing topics, brands and events to research and gather on our shared Google Slides presentation.
Pros of the group already, they’re all communicative and aren’t shy of agreeing or disagreeing with ideas, more so, ideas bounce right off one another where we come to something we all collectively like.
Cons, none yet! Fingers crossed it stays that way.
(My group members: Jack D., Daniel B., Alexandra C., Kyla H., and Catherine W.)