Articles and Campaigns on Menopause.
On my further research in collecting substantial information concerning menopause, I looked at existing, non-design based campaigns also.
Rock My Menopause — PCWHF.
The PCWHF, otherwise known as The Primary Care Women’s Health Forum launched a public-facing campaign to raise awareness on menopause through family, friends, employers and the wider public and encourage to support those who are affected by menopause. This attempts to normalise conversations about the topic so it can be talked about openly. The PCWHF will provide people with expert information and support to be menopause aware and further, they urge women to recognise their symptoms so they can raise issues with their doctor if it affects their quality of life.
Dr Anne Connolly, Chair of the PCWHF, explained the drive behind the campaign was to focus on ‘educating’ both for the benefit of healthcare professionals but also the wider public. Aiming to better understand menopause and ‘debunk myths’ surrounding it.
Following along with the hashtag for social media sharing, #Menovist, meaning one who supports those going through menopause and openly encourages and engages in conversations, playing a part in stamping out the taboo.
Meno Health & Health Awareness UK — Menopause.
The website, Meno Health has articles that cover a range of topics around menopause such as insomnia, sex life, brain fog, the workplace and much more which I intend to delve into and gather information for my own campaign designs.
While, Health Awareness UK, also provides articles that cover things like, premenopause, misdiagnoses, and breaking the taboo which will be super useful for my findings.
Me.No.Pause — Holland & Barrett.
The once silent topic of menopause is finally being broken as women reaching this natural, life stage are creative noise and fuelling new brands and platforms to get on this.
According to recent data from IPG Media/UK by UM, 32% of menopausal women have been offended by adverts that depict them as being mumsy or frumpy, whilst 42& dislike being seen as out of touch with technology.
The campaign, Me.No.Pause by the brand, Holland & Barrett aims to support menopausal women, shining a spotlight on one of the most difficult aspects, that being the feeling loss of femininity and identity. A film, voiced by Sally Phillips, gives a glimpse into the life of a menopausal woman, which got recognition by social, digital and news coverage and was award winning.